BRAND: ARNI SAYS

brand design // logo packaging brand identity webdesign to share the playfulness of the brand

ABOUT

Create a brand identity for 2 new pet brands from the ARNI foundation

ARNI Says is a pet products brand with a mission behind it. Developed entirely by Studio Mango, it was created to fund the ARNI foundation, a non-profit, no-kill animal shelter in Daytona Beach, Florida that rescues animals from shelters across the USA when they are in imminent danger of being euthanized. All profits from the first product line, the Kitty Kasa collection, go directly to the foundation. It’s a stackable system of modules that gives cats a place to eat, sleep and play.

In 2014 and 2015, as part of the Studio Mango team, I developed the brand’s visual identity. I designed the logo, website, ads, packaging and flyers, so the brand felt warm and playful for pet owners while still telling the story of the shelter behind it.

It was a project where good design had a direct impact: every product sold meant more animals could be saved.

skills: graphic design / logo design / branddesign / packaging design /