BRAND: terra cheesecake

After making impact with our plant based bakery it’s time to change the most polluting and cruel industry in the bakery world, the cheesecake industry. It’s as polluting as eating a piece of meat, we set out to bake not only the most delicious cheesecake, it was also the most healthy and sustainable cheesecake on the market.

We created a strong brand focus in the impact made with this cheesecake for our mother earth and everyone on it. Due to the production proces our cheesecake had a shelf life of 2 weeks which was exceptional for a product with only natural clean ingredients.

We trademarked the name & set out to find investors since the biggest retailers of Europe believed in our cheesecake. In the end we didn’t find the perfect match and set out to sell our terra cheesecake in our story & through our B2B partners, with great success. The branding and flavours off the cake where made to appeal to every consumer that loved cheesecake.

For this brand we did recipe development, sourcing, branding, storytelling as well of a lot of investor meeting and pitching on different stages with our cheesecake. Our dream until today is to find someone willing to help us bring the cheesecake to the market to bake a better and more delicious cheesecake market for all.

Achieved: 

We sold over 100.000 terra cheesecakes through our store & B2B partners but didn’t find the perfect match to launch the cheesecake for retail in Europe.

Lessons learned: 

You can have a very good product with a good story, but to create a successful launch you need good partners to combine strength to disrupt a multi billion dollar market.

Fun facts: 

Terra cheesecakes are so healthy you can eat cake for breakfast. Something we did in our bakery many times ^_^

More info:

terra cheesecake website